Our Initiatives

Our mission is to ensure the long-term sustainable and inclusive growth of Travel & Tourism. This requires strong public-private collaboration and an enabling environment to address current and emerging challenges and opportunities for the sector.

In this context, WTTC focuses on three key initiatives:

• Security and Travel Facilitation
• Sustainable Growth
• Crisis Preparedness, Management & Recovery

Alongside our three key initiatives, during the COVID-19 pandemic, we have been working to reopen the Travel & Tourism sector together with our Members, Governments, and other associations. This work includes the creation of the SafeTravels Protocols and Stamp initiatives; the Future of Travel & Tourism report and work focusing on the Social Impact of the sector.

Security & Travel

Encouraging public-private collaboration, innovation, and the deployment of technology to ensure that travel is safe, secure, and seamless.

Sustainable Growth

Ensuring that Travel & Tourism growth benefits everyone, protects cultural and natural heritage and contributes positively to Climate & Environment Action.

Crisis & Recovery

Bringing together the public & private sector to enhance the sector’s preparedness and resilience to address the crises of today and tomorrow.

SafeTravels

Due to the need for a global coordinated approach to recovery, we launched the SafeTravels Protocols and the world's first health and hygiene Stamp.

Travellers Hub

Our Travellers Hub educates travellers on the social benefits of responsible & sustainable travel, so that they can feel great about every trip they take

Women's Initiative

We launched our Women’s Initiative, at our Global Summit in Cancun, with the help of 18 Grand Slam singles title winner, Martina Navratilova.